What is Twitter?

Twitter (now X) was an American social media company based in San Francisco California. Here the users broadcasted their tweets obtaining text, photos, and even videos. Once a tweet is sent, the followers of that respective user can view these tweets on their homepage.

On Twitter, once you make an account you can choose who you want to follow depending on your interests such as famous teams, celebrities, reporters your friends, etc.

All you need is either a computer or a mobile phone along with an internet connection to get you connected to Twitter.

In March 2006 Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams created Twitter. They created Twitter on the idea of a Micro-Blogging service which means it is a combination of blogging and instant messaging. Registered users post, share, like, and reply to tweets with short messages. Now tweets can be delivered to followers in Real Time meaning the information is shared quickly like an Instant Messenger.

Why did Twitter change to X?

The internet is getting all worked up with this Twitter turning to X, but we all know what this is! Just a rebranding. So what happened is that Twitter was acquired by X Corp (hence the X sign). Elon Musk who bought Twitter, seeks to reinvent Twitter by upgrading Twitter from 140-character messages to more characters plus allowing hours of video playback and they say they will allow comprehensive communication soon. Musk bought Twitter for $44 Billion to turn Twitter into a super app like China’s WeChat app.

WHY THE LETTER X?

They say Elon Musk has a long-standing fixation on the letter X, just like the previous X.com which now has changed to PayPal after its merger. Musk says he will be using Twitter as an accelerant in finally implementing X.com. He changed Twitter’s legal name to X-Corp in April

What does this mean for Twitter now?

Well, we need to put this simply, it has just been a Rebrand with a name change and no new features or updates have been added. The usual hype first and delivery later, which is Musk’s apparent Product Strategy.

What is Twitter/X Future?

Well, to be honest, I would love the idea of an everything app but as far as my research goes an everything app would require tons of investment in short-term time. “Why?” you ask – To build these capabilities this would require workforce and infrastructure to begin with plus Twitter or X is under a lawsuit of unpaid bills and it has terminated 70% of its staff… So this looks like a long shot for now since Twitter as an app does not have the infrastructure to become an everything app!

Conclusion:

I do see a bright future for X (Twitter) because Elon Musk has a history of delivering as we have seen with the SpaceX Starship program, Tesla and the electric cars, and lastly his plan with the Hyperloop Train system. He is a man with a vision supported by his wealth and only he has the capability of driving this app to become an everything app.

Though this prospect does seem bright, the present situation says otherwise where Twitter had to lay off around 70% of its employees and it had unpaid bills that resulted in lawsuits, so gathering investments for such an app would require some out-of-the-world marketing and a miracle since raising around $40 Billion is no children play even for billionaires like Musk.

What do you think the future holds for X.com (Twitter)? Do you sense a change and birth of something new that would challenge the likes of Meta (Facebook, Instagram WhatsApp, etc)? I believe so

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